Quiz: Are You A Marketing Expert?
Sometimes brands really nail it. They say something funny or interesting, or they make a change that really resonates with people. Think Oreo’s genius “You can still dunk in the dark” tweet during the Super Bowl blackout in 2013, or Dove’s Campaign for Real Beauty. Other times, they flop and make a mess. What they do after that is crucial.
Maintaining speed and direction, or, as we call it, velocity, requires dynamic strategy. Successful marketing campaigns help brands build momentum, recognition, and popularity. However, not all marketing is created equal, and the road to success is often a winding one. Bumps and bruises are all too common for those who can’t discern false shortcuts and dead ends in the branding maze.
Think you’ve got what it takes to navigate the twists and turns of marketing? Test your savvy!
Written by Lara Rojas, Creative Strategist, Annie Epstein, Editor, and Megan Anderle, Senior Editor. Designed by David Wong, Visual Designer. Animation by Tyler Hach.