One sandwich, three ingredients, 239 years of history. Click through the graphic to learn more about how the PB&J has impacted American history and culture.
In response to the Translation issue of Unfiltered, the design team looked at the peanut butter and jelly sandwich as an American icon. It all started as a playful experiment to see what happens when you elevate a simple staple by exhibiting it. We felt that PB&J is as iconic to the American cultural identity as historical figures and events, so we inserted the PB&J into pivotal moments in U.S. history. The exhibit was curated in a salon style format playing with the intimate and grandiose. In the end, the interactive piece reveals that greatness goes hand in hand with the simple and mundane.