The goal of marketing is to achieve influence. At its bare bones, a marketing campaign is a dialogue meant to persuade a person one way or the other.

In the Magnetization issue of Unfiltered, we take a closer look at this push and pull of influence to uncover how and why it works.

Now that we’ve pulled you in, click on the articles below to explore this issue deeper.

Explore this issue

Branding The Immortal Influencer

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Got Staying Power? The Brand Endurance Matrix

Don’t Believe This Headline: Skepticism Makes Marketing Better

You’re Not That Special: Why Demographics Don’t Matter

Letter From The Editor