Got Staying Power? The Brand Endurance Matrix

In the marketing world, nothing is better than making a splash—right? Getting eyes, clicks, shares, and whatever else on a new campaign or product launch is kind of the point. Of course, when a flashy debut turns into a public flop, brands must dust themselves off and try to pinpoint what went wrong. Below is our interactive map of the product launches that warranted buzz—be it good, bad, or in-between—and the lessons learned through trial and error that all aspiring viral masterminds should keep in mind. From misunderstood beauty products to a plain product’s Cinderella moment, find out which attention-grabbing moments in marketing history magnetized and polarized.

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Written by Annie Epstein, Editor. Designed by Namita Devadas, Interactive Designer. 

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Got Staying Power? The Brand Endurance Matrix