Precision

Is There a Recipe for Creativity?

Creativity is, ironically, a constricting term. It’s standard practice to call a writer, musician or photographer a “creative.” But what about account managers or CEOs? Are they too not solving problems with valuable and elegant solutions? The answer, of course, is yes.

A great strategy is a work of art. Its development requires creativity and analysis, inspiration and exploration. An open mind and a critical brain. But most importantly, it requires a defined goal. We call this precision.

Precision is a critical element of strategy. But working towards a finish line doesn’t mean that the path ahead will be straight. There are still many obstacles to face along the way – some expected, some not.

To understand this more, we got a chance to view precision in action by recording the creative process of Robert Cox, Executive Sous Chef of the West Village’s Nourish Kitchen + Table. For Cox, he was all in once he decided he wanted to be a chef. Since then, it’s been an ever-evolving process of trying, failing, learning and adapting.

Sounds a lot like strategy. What do you think? Watch the video below to see for yourself:

Velocity – Lobsters by the Pool from Group SJR on Vimeo.

Video shot by Matthew Thompson. Produced by Catie Horseman. Edited by Brandon Bloom. Colorist Josh Bohoskey. Music by P. Whitehill

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