The Peanut Butter & Jelly Sandwich Through The Years

One sandwich, three ingredients, 239 years of history. Click through the graphic to learn more about how the PB&J has impacted American history and culture.


Author annotation:

In response to the Translation issue of Unfiltered, the design team looked at the peanut butter and jelly sandwich as an American icon. It all started as a playful experiment to see what happens when you elevate a simple staple by exhibiting it. We felt that PB&J is as iconic to the American cultural identity as historical figures and events, so we inserted the PB&J into pivotal moments in U.S. history. The exhibit was curated in a salon style format playing with the intimate and grandiose. In the end, the interactive piece reveals that greatness goes hand in hand with the simple and mundane.

Design Team

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The Peanut Butter & Jelly Sandwich Through The Years