If a picture is worth 1,000 words, then how much is a smell?
If a picture is worth 1,000 words, then how much is a smell? Though we have yet to calculate an exact exchange rate, we do know that images have the power to elicit powerful, visceral sensory reactions. Real or imagined, smells can evoke deeply personal memories or universal experiences. From roasting meat to using a public bathroom, these aromas permeate across cultures to remind us of our best meals and worst road trips. Scent, emotion, and memory are jumbled together in narrative.
Researchers found that smellizing — imagining a smell — while looking at an image of food increased consumers’ desire to consume and purchase said product. And although we don’t expect the following images will inspire your spending or consumption habits, there is clearly a link between the visual and the olfactory that enriches the viewer experience.
We ask that you attempt to smellize as you view the images below and on our Instagram page in order to explore the delicious and disgusting city scents that litter our path.
Ocean, ammonia, high tide – I know you like to think your fish don’t stink…
Musty, moldy, grandma — Smells like elderly spirit
Crisp, fresh, forest — The Pine Sol of nature
Musty, sweet, funky — Who cut the cheese?
Heavy, savory, smoky — Man meats pig
Barnyard, sharp, tang — Straight from the horse’s…
Bleach, urine, floral soap — A sensory haunted house
Bleach, urine, floral soap — A sensory haunted house
Annie Epstein
Top image shot by Christopher Talbot, Director of Photo, doodle bombed by Frances Matos. Images shot by Vicente Camacho, Director of Video and Christopher Talbot, Director of Photo.
