Author Archives: groupsjr

Whoever smelt it: Photographing scent in New York City

If a picture is worth 1,000 words, then how much is a smell?

What Earworms Can Teach Us About Communication

By Alexander Jutkowitz An invisible thread connects some of the world’s biggest pop stars and their mega-hits, from Britney Spears “…Baby One More Time” to Katy Perry’s “I Kissed A Girl” and, more recently, The Weeknd’s “Can’t Feel My Face.” That thread is Max Martin, the Swedish songwriter who wrote these and many more of […]

When Serialization Goes Bad: 3 Rules to Keep a Series From Falling Flat

By Annie Epstein Since the days of Scheherazade, a story has been broken into chapters and sequels and cliffhangers, driving audiences to the edge of insanity in anticipation of each new installment. But these days, we rely on television and movies for one thousand and one hours of entertainment. The silver screen was not always […]

How Serialization Changes The Conversation

By Nicole Wong With great power comes great responsibility. It’s not just an idiom for superheroes anymore, it applies to what storytelling can achieve when messaging teams up with high quality narrative. You only have to look as far as the recent upsurge in popularity of “true crime” shows, and the mirrored rise in conversation […]

From Fireside Chats To Breaking Bad: How Media Creates Community

By Megan Anderle Beginning in 1933, a generation of besieged Americans found solace in a special radio program: President Franklin Delano Roosevelt’s fireside chats. “My friends,” Roosevelt would compassionately begin his 30-minute broadcast, before delving into world events. For the 11 years he was president, FDR decrypted the complexities of the banking crisis and the […]