Is There a Recipe for Creativity?

Creativity is, ironically, a constricting term. It’s standard practice to call a writer, musician or photographer a “creative.” But what about account managers or CEOs? Are they too not solving problems with valuable and elegant solutions? The answer, of course, is yes.

A great strategy is a work of art. Its development requires creativity and analysis, inspiration and exploration. An open mind and a critical brain. But most importantly, it requires a defined goal. We call this precision.

Precision is a critical element of strategy. But working towards a finish line doesn’t mean that the path ahead will be straight. There are still many obstacles to face along the way – some expected, some not.

To understand this more, we got a chance to view precision in action by recording the creative process of Robert Cox, Executive Sous Chef of the West Village’s Nourish Kitchen + Table. For Cox, he was all in once he decided he wanted to be a chef. Since then, it’s been an ever-evolving process of trying, failing, learning and adapting.

Sounds a lot like strategy. What do you think? Watch the video below to see for yourself:

Velocity – Lobsters by the Pool from Group SJR on Vimeo.

Video shot by Matthew Thompson. Produced by Catie Horseman. Edited by Brandon Bloom. Colorist Josh Bohoskey. Music by P. Whitehill

Explore this issue


Read More 

For Brands, Intention is the New Disruption


Letter From The Editor

You are