Author Archives: Ysabel Yates

Adults Try PB&J For The First Time

Have Your PB&J And Drink It Too: Craft Beer’s Flavor-Forward Reinvention

Want an adult take on the classic PB&J? Look no further than your local craft beer store. If you don’t have one yet, you will soon enough. Craft beer volume climbed 18% last year, with the industry boasting a double-digit share of the brew market (11%) for the first time ever. You could say that […]

PB&J Parallels Around The World

In the great pantheon of comfort foods, the peanut butter and jelly sandwich is one of America’s top contributions. But it ranks among some tasty global competition. Every region has its favorite foods, and is as fiercely devoted to them as we are to ours. Through these illustrations, we travel around the globe to recognize […]

Cracking the Mystery of the Peanut Allergy

What started as a tranquil summer day at the beach turned into a life-changing saga for one New Jersey family. Flash back to last August: Ivana Capra, her husband Rui, and their two children were on the way home from a trip to the Jersey Shore. They polished off a seafood dinner and made a […]

How Do You PB&J?

There are some things you do without even thinking about it, like putting on your shoes, or brushing your teeth. But what shoe do you put on first and how do you tie the laces? Do you brush your top teeth or bottom teeth first? The same could be asked about making a peanut butter […]

The Peanut Butter & Jelly Sandwich Through The Years

One sandwich, three ingredients, 239 years of history. Click through the graphic to learn more about how the PB&J has impacted American history and culture. _____ Author annotation: In response to the Translation issue of Unfiltered, the design team looked at the peanut butter and jelly sandwich as an American icon. It all started as a playful experiment […]

Letter From The Editor

Language encompasses more than words. All methods of creation are a language, from speech to movement, visual design to writing, but also things like cooking, dancing, sound design, coding and the myriad of other ways we communicate to one another and ourselves. Broadly speaking, language is mediated through our shared definitions of symbols. At a […]

I’m Sorry, Skippy: Confessions of a Peanut Butter Snob

Have you ever eaten something that took you back to the exact place you were when you first tasted it? In this nostalgic audio piece, Giovanna Fabiano learns about the biological connection between memory and taste (it’s a real thing) and has an epiphany along the way. This is her story about a lifelong love […]

Classic PB&J, Just Like Mom Used To Make

By P.B. Johnson Recipe Contributor, Treemont Register Here’s a recipe that’s near and dear to my heart. Growing up, I loved nothing more than playing baseball, practicing my drums, and family picnics in the park. But no matter what I did, or where we went, Mom always made sure I had one of her signature […]

Original Insights

The SJR Insights team asked a group of  Millennials, Gen-Xers and Baby Boomers about their perspective on Visual Literacy. Our original research unearthed the following findings: Information collected in winter of 2014.