Author Archives: Ysabel Yates

Original Insights

The SJR Insights team asked a group of 910 Millennials, Gen-Xers and Baby Boomers about their perspective on the meaning of ‘hyperlocal.’ Information collected in fall of 2013. 

Original Insights

The SJR Insights team asked 903 influencers, across all generations, about their current digital behaviors. From online security and passwords to recommendation engines and commenting practices, our original research unearthed the following findings: Information collected in summer of 2013. 

Think VR Is A Fad? If You’re A Marketer, It Doesn’t Matter

By Alexander Jutkowitz. Originally published on LinkedIn. Silicon Valley frenzy aside, virtual reality has a lot to prove before it graduates into the realm of the “real thing.” Yes, it’s hard not to be swept up in the promise of front-row seats to any experience imaginable. And, yes, behemoths like Facebook, Google and Samsung are […]

The Shape of Things to Come: IoT and Big Data

There’s a lot of chatter these days about our smart, connected future, or alternately, our grim, Orwellian dystopia – the one where technology predicts what you want and delivers it before you know you want it. We’re starting to lay the foundational groundwork for that vision with the Internet of Things (IoT) and big data, […]

In Defense of the Written Word

Is visual literacy a mere polite phrase used to disguise a rapid and spectacular fall in attention span? Are we all collectively suffering from attention deficit disorder? Could we all use some Adderall? Well, no – that would be an exaggeration, but there are reasons to prescribe moderation when it comes to visual literacy. Today’s […]

Show, Not Tell: The Immortal Infographic

There has been no coroner’s report—the infographic is not dead. This powerful form of visual storytelling, a graphic representation of information, data or knowledge, may be overused in today’s data-obsessed world but is still very much alive. The use of visualized information has surged over the past decade, prevalent in nearly every publication (print or […]

Imagery Evolution: Public Health

We live in the age of infographics. It seems everybody is trying to get into the data viz game, whether or not they know what they’re doing. But the importance of communicating in pictures goes beyond the aesthetic pleasure of seeing beautiful data visualizations. In public health, visual literacy can mean the difference between life […]

DIY Biology

When I was growing up, there were two kinds of kids: the ones who wanted to find a gleaming remote control car all set to go under the Christmas tree, and those who hoped to find an erector set to build themselves. And we’ve all seen what it looks like when the latter group—the tinkering […]

How Do You Map The Internet?

By definition, the Internet is a global network of connected computers. But in practice, it takes on wholly new characteristics; it’s at once a revolution in communication and a commonplace utility. It’s an extension of our collective consciousness and a great way to waste hours looking at cats. It’s both a physical place – present […]

How A “Scumbag” Meme–And Massive Marketing Opportunity–Was Born

Ubiquitous on the web, but elusive in real life–that’s the reality for the Internet’s most famous hat: a wheat-brown, “A-Tooth” style New Era Red Sox cap, otherwise known as the “scumbag hat.” The scumbag hat derives from one the Internet’s most popular memes, Scumbag Steve, which first started appearing online in January 2011 as a way for […]